Introducing Overture’s Brand-New Visual Identity (VI) Update!

At Overture, we believe in constant evolution while staying true to our core values. That’s why we’re excited to unveil our completely refreshed Visual Identity (VI)—a strategic update designed to strengthen brand recognition, convey clarity, and reflect our dynamic spirit through a revitalized color palette and modern design elements.

▶️ Why the Change?

As Overture continues to grow and adapt to new challenges, our brand needs to evolve with us. This VI update isn’t just about aesthetics—it’s about better representing our mission, vision, and the value we bring to our customers. Whether you’ve been with us from the beginning or are just discovering Overture now, this refresh ensures our identity aligns with where we’re headed.

🆕 What’s New?

1. A Modernized Logo

Our logo has been refined to be more versatile, scalable, and contemporary. While keeping the core elements that make Overture recognizable, we’ve streamlined the design for better adaptability across digital and print media.

Standard Version

Solid Version

2. Introducing Our New Brand Symbol

At the heart of our updated identity is a brand-new symbol—a dynamic mark that embodies Overture’s spirit, where colors play a huge role in brand perception. Our updated palette introduces vibrant yet sophisticated tones that convey energy, trust, and creativity. These colors will help Overture stand out while maintaining a professional and cohesive look.

🔵 Egyptian Blue = Reliability
🟢 Cambridge Green = Care & Growth
🟠 Orange Web = Creativity & Joy
🔴 Raspberry = Passion

Standard

Standard-4 Tone

Standard-2 Tone

🔂 What Stays the Same?

While our look has evolved, Overture’s core values and commitment to excellence remain unchanged - 3D Printing for Everyone. This update is about enhancing how we communicate who we are—not changing who we’ve always been.

👀 Spot the Change!

Starting this month, you'll see our new look on:

✅ Our updated website and Amazon stores
✅ Social media channels
✅ Trade show booths

🪁 Join Us on This Journey

We’re excited to roll out these changes in the coming weeks and can’t wait for you to see them in action. Thank you for being part of our story. Here’s to a bold, fresh future together!

The Overture Team